Unleashing Universal Banking in ASEAN: The CIMB Journey

*Available in digital version only
27 Jul 2018
This case study traces CIMB Group Holdings Berhad (CIMB)’s journey from its inception as a domestic Kuala Lumpur-based investment bank to its success in morphing into a universal banking powerhouse in the Southeast Asian region. The case study highlights the importance of strategic thinking and visionary leadership when venturing into diversification and regionalisation. Some of the highlights include the company’s T18 Strategy and Programme, and its M&As as well the challenges faced by the company during the Asian Financial Crisis.