Transforming the Digital Landscape of the Banking Industry: The Journey of Silverlake Axis Ltd



RM 29
*Available in digital version only
12 Oct 2017
The case is centred on Goh Peng Ooi (GPO), the main protagonist, an IT entrepreneur and founder of Sliverlake Axis (SAL). It describes GPO initial entrepreneurial journey; and the business journey of SAL, the leading Malaysian software company which GPO established in 1989 as an IT start-up specialising in core banking systems. The highlights of the journey include descriptions of SAL's three distinct phases of development from 1989 until 2014, its core technologies, and its corporate, business and functional strategies which had enabled SAL to remain relevant and resilient. The case ends with questions on how SAL can continue to carve greater success for its customers, partners and itself in the digitalised economy space. In a nutshell, this case narrates the transformational journey of SAL and its quest for sustainability.